Friday, 19 August 2022 – South Africa’s official Agricultural Business Innovation Survey (AgriBIS) 2019-2021 gets underway today, with fieldworkers reaching out to commercial farming, forestry and fisheries businesses in the coming months.
Performed by the Human Sciences Research Council’s (HSRC) Centre for Science, Technology and Innovation Indicators (CeSTII) on behalf of the Department of Science and Innovation, the survey will be taking place for the second time in South Africa.
Covering a three-year period, 2019 until 2021, the survey takes stock of activity in a stratified random sample of 1700 large, medium and small or micro enterprises.
The AgriBIS project aims to monitor innovation performance in the agricultural sector in South Africa, using an internationally comparable methodology to generate statistics.
Information about each business’s innovations, which may include new products, new processes, as well as improvements to existing products or ways of working, is collected.
HSRC fieldworkers will contact businesses and the survey can be self-completed online or via a telephonic interview.
According to the head of CeSTII, Dr Glenda Kruss, global challenges of climate change, and pandemics like COVID-19, reinforce the importance of innovation. Countries are best placed to solve wide-ranging social and economic challenges when innovative products and processes are adopted, and technological capacity is built.
“The performance of South Africa’s agricultural sector, as a source of food security, job creation and the sustainable use of natural resources is critical for South Africa’s growth and development, to address goals of sustainability and inclusion,” says Dr Kruss.
“Understanding the nature and volume of innovation provides the insight government and industry actors need to fine-tune policy instruments and expand innovative solutions to diverse challenges across the agribusiness sector, including small and emerging businesses.”
“We thank the agricultural business sector in advance for contributing their time and insight when approached to participate in this important research, and we look forward to sharing the findings with government, industry and civil society stakeholders,” says Dr Kruss.
The survey results will be analysed in 2022/23 and published in 2023.
What is the purpose of the Agricultural Business Innovation Survey?
Commissioned by the Department of Science and Innovation, and performed by the Human Sciences Research Council, the Agricultural Business Innovation Survey aims to deliver an internationally comparable report on innovation activities in South African agriculture, including farming, forestry and fisheries. Survey results will play a vital role in policymaking for technology, innovation, and economic development.
YOUR COMPANY’S PARTICIPATION
Why has my company been selected to participate in this Survey?
Statistics South Africa has drawn a random sample of approximately 1700 agricultural firms from the business register in line with its agreement on official national statistics with the Department of Science and Innovation (DSI)—and your firm was selected. The sample consists of a variety of businesses, ranging from very small to very large firms that operate in agricultural sub-sectors. Sub-sectors covered by the survey include: agriculture (crops, wineries, livestock and poultry), forestry, and fisheries.
What will my business gain from participating in the Survey?
A source of business intelligence, the Survey’s results can be used to benchmark your company’s innovation activities against other agricultural firms in your sector, both nationally and internationally. An added benefit of participation is the opportunity it presents for an internal review of potential business development areas that might not otherwise be explored. The results of previous South African innovation surveys are available online.
What does South Africa gain from my company’s participation in the Survey?
National business innovation surveys provide an essential source of data for evidence-informed policymaking towards increased inclusive economic growth and competitiveness. This is the second time South Africa will measure innovation in agricultural enterprises, filling an important gap.
Is there someone on the Survey’s team that can communicate in my mother tongue?
Our research assistants are ready to deal with the questions, comments or concerns of Survey respondents. Should you need to speak to one of the research assistants in your mother tongue, they will gladly assist you in South Africa’s official national languages.
I would prefer to complete the questionnaire electronically. How can I do that?
The Survey questionnaire is available to be completed and submitted online through the RedCap platform or via telephonic interview, as well as via an Adobe Acrobat form that you can save and email to us. The online tool allows respondents to save progress and return later using a ‘Return Code’, which will be automatically issued to you when you save. Should you have any problems submitting your firm’s response to the survey, please contact innovation@hsrc.ac.za.
How will my company’s data be managed?
Questionnaires are stored in secure rooms and captured data is stored on secure servers at the Human Sciences Research Council premises in Pretoria and Cape Town, South Africa. All staff who work on the survey have signed strict agreements on the confidentiality of the data. Your company’s details and firm-level data will not be shared with any third party.
WHAT WE MEASURE
THE DEFINITION OF INNOVATION
What are the different types of innovation the Survey measures?
The South African Agricultural Business Innovation Survey recognises two types of innovation in firms:
Product innovation (including both goods and/or services);
Business process innovation.
This section of the FAQ provides detailed explanations and examples of each, as well as examples of what would not be considered an innovation in each category.
What makes a product or business activity an “innovation”?
Most people picture an invention new to the world when they think of innovation. In fact, three criteria are important in defining an innovation:
Does the product or activity represent significant change or improvement?
Is the activity or product new to the firm?
Has the product or process been made available to users or potential users?
Identifying an innovation: Three key criteria
If the change meets these criteria, it can be considered an innovation. While a given change could be an innovation for one firm, the same change may not be an innovation for another firm. In answering the Agricultural Business Innovation Survey, each firm has to decide for itself whether a particular change is new to the firm, whether the product or process has significantly improved, and whether it has been made available for use.
When does an innovation “belong” to an enterprise?
If an enterprise has internally developed and implemented its own significant changes.
If the enterprise has significantly improved or modified its existing products, processes, services, methods or delivery processes, either by internal development or by introducing a new idea from external sources.
If an enterprise has implemented a new or significantly improved change, which may have originated elsewhere, such as the head office or a subsidiary company, another company, sector or country.
PRODUCT INNOVATION
What is a product innovation?
Product innovation relates to both goods and services. When a good or service is introduced to the firm and is new to that firm OR shows significant improvement with respect to the capabilities or planned uses, then the change represents a product innovation. A product innovation may include significant changes in technical specifications, components and materials, incorporated software, user experience, or other functional characteristics of the good or service.
Examples of product innovations that relate to goods and services in the agricultural sector
GOODS
SERVICES
*Customised business software (e.g. farm management software) *Inclusion of eco-friendly products in product ranges *Automated harvesters *New wood, furniture or paper varieties *New wine blends *Drought-resistant seeds *Products with enhanced shelf-life *Bio-energy or bio-fuels
*New smartphone apps *New logistics services *Online sales or direct sales to end-users *New kinds of product certification services *Combining solutions, such as technical and consulting services *Introduction of extended warrantees on new or used products *Remote software maintenance *New information technology applications for client servicing
What is NOT considered a product innovation?
Design changes that do not alter the function or technical characteristics of a good or service.
Routine upgrades, or minor changes or improvements.
Customisation for a single client that does not include significantly different attributes compared to products made for other clients.
PROCESS INNOVATION
What is a business process innovation?
A process innovation relates to improvements in production methods, delivery methods or distribution methods. For these process improvements to be considered innovations, they must be new to the firm OR significantly improved. These significant changes include those that relate to specific techniques, equipment and/or software, changes that are intended to improve the quality, efficiency or flexibility of a production or supply activity or logistics, or changes that reduce environmental or safety hazards.
Examples of business process innovations
Predictive data analytics
Introduction of software to identify optimal farming practices (e.g. smart irrigation)
New or improved software or routines for purchasing, accounting or maintenance systems
Robotics and sensors
Vertical farming, micro farming, hydroponics
Automated packaging
Computerised equipment for quality control of production
Mapping by drone
Smart boreholes
Installation of automated trucks and drill rigs
Radio-frequency identity tags
What is NOT considered a business process innovation?
An increase in production or service capabilities through the addition of manufacturing or logistical systems that are similar to those already in use.
WE’RE BLOGGING ABOUT THE SURVEY
If you would like to learn more about innovation measurement in South Africa, or interact with our technical team, explore our blog sabizinnovationsurvey.blog
“For policymakers to develop, implement and improve policies that facilitate adoption and diffusion while mitigating the potential associated risks, they need to understand the implications involved,” write Buchana, Sithole, and Majokweni (2022) in a new HSRC Policy Brief. “The main policy issue at hand is the absence of evidence-based policy instruments intended for facilitating the diffusion and use of these advanced ICTs in the agricultural sector.”
Yasser Buchana (PhD), Senior Research Specialist, Centre for Science, Technology and Innovation Indicators, Human Sciences Research Council | ybuchana[at]hsrc.ac.za
Moses M. Sithole (PhD), Research Director, Centre for Science, Technology and Innovation Indicators, Human Sciences Research Council | msithole[at]hsrc.ac.za
Pilela Majokweni, Senior Researcher, Centre for Science, Technology and Innovation Indicators, Human Sciences Research Council | pmajokweni[at]hsrc.ac.za
Join this policy forum to explore new sources of evidence to strengthen agricultural innovation in South Africa. Engage with speakers playing key roles in the sectoral system, including in industry associations, universities, businesses, government, and the media.
Why this policy forum, now
The South African White Paper on Science, Technology and Innovation (2019) places the modernisation and strengthening of agriculture firmly on South African’s innovation agenda. Vital to food and job security, skills enhancement, and increased competitiveness across local and global markets, the case for strengthening agricultural innovation is compelling and urgent. Agricultural actors—such as producers (smallholder to large-scale farmers, loggers, and fishers), formal agribusinesses (small, medium, and large), industry associations, financial institutions, and policy actors—face diverse challenges. These include: addressing climate change; improving production, processing and market efficiency; ensuring product and facility certification and compliance; and enhancing absorptive capacity for new and emerging technologies, including 4IR. How, then, can the innovation policy agenda be advanced to strategically enable actors to address these and future challenges, and to provide adequate and timely responses that build resilience in this sector?
The evidence provided by South Africa’s first national Agricultural Business Innovation Survey, alongside, for example, the Statistics South Africa Census of Commercial Agriculture, represent key recent empirical contributions to ongoing policy discussions. Using the available data as one of the tools, this policy forum aims to address questions in agricultural innovation from the perspectives of three sub-sectors—farming, forestry, and fisheries, including the actors impacted—and explore routes to address a series of key questions.
Key questions
Do existing science, technology and innovation (STI) policy instruments support innovation activity in South African agribusinesses as effectively as they could? Are there types of innovation that do not occur on a wide enough scale, or are ‘below the radar’, that we should promote systematically? What are the different strategies required to promote the distinctive patterns of innovation in different agricultural sub-sectors?
In different agricultural sub-sectors, do we need specific funding instruments for R&D-led innovation, technological upgrading, and organisation or non-technological innovation to transform the agricultural, food and nutrition system in a more targeted manner? How can DSI coordinate and align its policy, strategies and interventions with other stakeholders in the agricultural system of innovation, including related government departments, science councils and universities, financial institutions, and industry associations, to address the barriers and constraints?
Produced by the HSRC’s Centre for Science, Technology and Innovation Indicators (CeSTII) for the Department of Science and Innovation (DSI), the Survey delivers national data on the formal agricultural business sector’s innovation performance in the three-year reference period.
The Human Sciences Research Council undertakes national science, technology and innovation surveys, in terms of the Statistics Act (No. 6 of 1999). In May 2019, we rolled out fieldwork in the first ever SA Agricultural Business Innovation Survey, covering 2016 – 2018 and including farming, forestry and fisheries.
Between May and August, our research team will collect data from nearly 1,700 agricultural companies, from small to large businesses.
Watch ‘The Future of Farming’ (The Daily Conversation, by Bryce Plank and Robin West, Wall Street Journal), for a perspective on agricultural innovations shaping the future of farming.
The story of SA’s innovation surveys
Effective policy-making requires high quality evidence. The Department of Science and Technology (now merged with the Department of Higher Education and Training), as a partner within the national statistics system, is mandated to oversee the collection of statistics on science, technology and innovation. Since 2002, CeSTII has performed business innovation surveys for the Department.
Watch Dr Glenda Kruss, director of the SA Agricultural Business Innovation Survey 2016 – 2018, talk about why innovations surveys are performed in South Africa.
What is the purpose of the Agricultural Business Innovation Survey?
Commissioned by the Department of Science and Technology, and performed by the Human Sciences Research Council, the Agricultural Business Innovation Survey aims to deliver an internationally comparable report on innovation activities in South African agriculture, including farming, forestry and fisheries. Survey results will play a vital role in policymaking for technology, innovation, and economic development.
Why has my company been selected to participate in this round of the Survey?
Statistics South Africa has drawn a random sample of 1,690 agricultural firms from the business register in line with its agreement on official national statistics with the Department of Science and Technology—and your firm was selected. The sample consists of a variety of businesses, ranging from very small to very large firms that operate in agricultural sub-sectors. Sub-sectors covered by the survey include: agriculture (crops, wineries, livestock and poultry), forestry, and fisheries.
What will my business gain from participating in the Survey?
A source of business intelligence, the Survey’s results can be used to benchmark your company’s innovation activities against other agricultural firms in your sector, both nationally and internationally. An added benefit of participation is the opportunity it presents for an internal review of potential business development areas that might not otherwise be explored. The results of previous South African innovation surveys are available online
(http://www.hsrc.ac.za/en/departments/cestii/latest-results).
Will my company’s participation contribute to a national perspective on innovation in South Africa?
National business innovation surveys provide an essential source of data for evidence-informed policymaking towards increased inclusive economic growth and competitiveness. This is the first time South Africa will measure innovation in agricultural enterprises, filling an important gap.
Is there someone on the Survey’s team that can communicate in my mother tongue?
Our research assistants are ready to deal with the questions, comments or concerns of Survey respondents. Should you need to speak to one of the research assistants in your mother tongue, they will gladly assist you in South Africa’s official national languages.
I would prefer to print out the completed questionnaire and return it via post. How can I do that?
Should you wish to submit your survey response via the postal services, please notify one of our research assistants, who will dispatch a questionnaire
and business reply envelope to your physical address, which you can use to return your questionnaire to us. Alternatively, please send your questionnaire to:
Centre for Science, Technology and Innovation Indicators
Human Sciences Research Council
Agricultural Business Innovation Survey 2016 – 2018
PO Box 15200
Vlaeberg
8018
I would prefer to complete the questionnaire electronically. How can I do that?
The Survey questionnaire is available to be completed and submitted online, as well as via an Adobe Acrobat form that you can save and email to us. The online tool allows respondents to save progress and return later using a ‘Return Code’, which will be automatically issued to you when you save. Should you have any problems submitting your firm’s response to the survey, please contact innovation@hsrc.ac.za.
How will my company’s data be managed?
Questionnaires are stored in secure rooms and captured data is stored on secure servers at the Human Sciences Research Council premises in Pretoria and Cape Town, South Africa. All staff who work on the survey have signed strict agreements on the confidentiality of the data. Your company’s details and firm-level data will not be shared with any third party.
What are the different types of innovation the Survey measures?
The South African Agricultural Business Innovation Survey recognises four types of innovation in firms: 1. Product innovation (including both goods and/or services); 2. Process innovation; 3. Organisational innovation; 4. Marketing innovation. This section of the FAQ provides detailed explanations and examples of each, as well as examples of what would not be considered an innovation in each category.
What makes a product or business activity an “innovation”?
Most people picture an invention new to the world when they think of innovation. In fact, two criteria are important in defining an innovation: 1. Does the product or activity represent significant change or improvement? AND/OR 2. Is the activity or product new to the firm? If the change meets either or both of these criteria, it can be considered an innovation. While a given change could be an innovation for one firm, the same change may not be an innovation for another firm. In answering the Agricultural Business Innovation Survey, each firm has to decide for itself whether a particular change is new to the firm and/or whether the product, process or service has significantly improved.
When does an innovation belong to an enterprise?
If an enterprise has internally developed and implemented its own significant changes.
If the enterprise has significantly improved or modified its existing products, processes, services, methods or delivery processes, either by internal development or by introducing a new idea from external sources.
If an enterprise has implemented a new or significantly improved change, which may have originated elsewhere, such as the head office or a subsidiary company, another company, sector or country.
What is a product innovation?
Product innovation relates to both goods and services. When a good or service is introduced to the firm and is new to that firm OR shows significant improvement with respect to the capabilities or planned uses, then the change represents a product innovation. A product innovation may include significant changes in technical specifications, components and materials, incorporated software, user experience, or other functional characteristics of the good or service.
Examples of product innovations that relate to goods and services in the agricultural sector
GOODS
Customised business software (e.g. farm management software)
Inclusion of eco-friendly products in product ranges
Automated harvesters
New wood, furniture or paper varieties
New wine blends
Drought-resistant seeds
Products with enhanced shelf-life
Bio-energy or bio-fuels
SERVICES
Customised business software (e.g. farm management software)
Inclusion of eco-friendly products in product ranges
Automated harvesters
New wood, furniture or paper varieties
New wine blends
Drought-resistant seeds
Products with enhanced shelf-life
Bio-energy or bio-fuels
What is NOT considered a product innovation?
Design changes that do not alter the function or technical characteristics of a good
or service.
Routine upgrades, or minor changes or improvements.
Customisation for a single client that does not include significantly different attributes compared to products made for other clients.
What is a process innovation?
A process innovation relates to improvements in production methods, delivery methods or distribution methods. For these process improvements to be considered innovations, they must be new to the firm OR significantly improved. These significant changes include those that relate to specific techniques, equipment and/or software, changes that are intended to improve the quality, efficiency or flexibility of a production or supply activity or logistics, or changes that reduce environmental or safety hazards.
Examples of process innovations by sector
Predictive data analytics
Introduction of software to identify optimal farming practices (e.g. smart irrigation)
New or improved software or routines for purchasing, accounting or maintenance systems
Robotics and sensors
Vertical farming, Micro farming, hydroponics
Automated packaging
Computerised equipment for quality control of production
Mapping by drone
Smart boreholes
Installation of automated trucks and drill rigs
Radio Frequency Identity Tags
What is NOT considered a process innovation?
An increase in production or service capabilities through the addition of manufacturing or logistical systems that are similar to those already in use.
What is an organisational innovation?
An organisational innovation is intended to significantly improve the firm’s innovative capacity or performance characteristics. This can encompass significant changes in workplace organisation, business practices or external relations implemented in the firm.
Examples of organisational innovations
A reduction in the number of management levels to create greater flexibility in decision-making.
Integrated monitoring system for firm activities (e.g. production, finance, strategy or marketing).
The introduction of an organisational division to support new product development in a specific area.
What is NOT considered an organisational innovation?
Changes in management strategy not linked to significant organisational change.
Introduction of new technology that has limited benefits or is restricted to a small division of the firm.
What is a marketing innovation?
The implementation of a significant change in sales and marketing methods would qualify as marketing innovation. “Significant” would include improved product appearance and packaging that is intended to increase product appeal and/or consumer awareness.
Examples of marketing innovation
Bundling existing goods or services in new ways to appeal to market segments
What is NOT considered a marketing innovation?
Routine or seasonal changes.
Minor updates in the appearance of packaging.
Advertising, unless based on the use of new media or a new advertising technique.
